SEEDED PREVIEW — fictional accounts, fictional decisions. Nothing you do here is recorded. · back to the tour
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seeded preview
Corsearch · customers, prospects and one hold
Built from public sources for this call. Clay finds the signal and Salesforce holds the account. Taurus joins the two and makes the call: which accounts to work this week, why now, and which team owns them.
Demo only book. Owners are Corsearch roles and routes are modelled. The marketing and sales lines are what each side would typically hold, not your systems.
ExpansionMondelēz International · CustomerOwner: Mondelēz account manager
Extend the Mondelēz sweep to the ten Costco markets while the Toblerone Biscoff launch is fresh
Hypothesis The Toblerone Biscoff launch in ten markets creates exposure the current monitoring may not cover: an extension conversation, not a new sale. belief strong
Product line Brand protection: marketplace and social monitoring Person Mark Hodgin, Chief Counsel, Global Trademarks (quoted in the Corsearch case study; current title to confirm) Relationship Corsearch case study quoting Mark Hodgin, Chief Counsel, Global Trademarks
Marketing sees · a Clay signalA Clay news signal on the launch: Toblerone with Biscoff in ten markets through Costco, 22 September.
Sales knows · SalesforceA customer. The account manager owns it. Which of the ten markets current monitoring covers, and when it renews.
Taurus decidesOne move for the account manager this month: extend the sweep to the ten launch markets, as cover for a launch they announced. The signal and the scope in one decision.
To validate Lotus Bakeries owns Biscoff and may run its own enforcement for the joint product. Current contract scope by market is not public. Owner assignment is modelled.
Risk + expansionH&M Group · CustomerOwner: H&M account manager
Take Mexico cover to H&M before &Other Stories opens, and re argue the renewal while sales fall
Hypothesis H&M needs Mexico cover before &Other Stories opens, and its renewal needs a fresh value case while sales fall. belief strong
Product line Trademark watch and marketplace enforcement in a new market Person Axel Rahnberg, Legal Counsel (quoted on corsearch.com) Relationship H&M Legal Counsel Axel Rahnberg quoted on corsearch.com
Marketing sees · a Clay signalTwo news signals: &Other Stories opens in Mexico City this autumn, and first half sales are down 6.79 percent.
Sales knows · SalesforceA customer. Whether Mexico is in scope, the renewal date, and what was delivered this year.
Taurus decidesTwo owners on one account: the account manager offers Mexico cover before opening, and the manager prepares the renewal case before procurement asks.
To validate The Mexican partner may handle IP locally. Corsearch’s scope and renewal date for H&M are not public. Owner assignment is modelled.
Open Novo through the counterfeit problem: the new trading name widens what can be imitated
Hypothesis The rebrand to Novo opens a brand protection conversation: the counterfeit and online pharmacy problem is live and public, and a shorter name widens what can be imitated. belief decision grade
Product line Domain monitoring, online pharmacy and marketplace enforcement, watch Person Not yet identified Relationship No Corsearch relationship found in public sources
Marketing sees · a Clay signalNews signals on the rebrand to Novo on 14 September, the counterfeit Ozempic court block in May, and the counterfeit Ozempic charges on 30 September.
Sales knows · SalesforceNo relationship found publicly. Likely no owner yet and no brand protection contact.
Taurus decidesBrand Protection leads, not Trademark Solutions. The outside in check adds the enforcement record: two FDA warning letters to sites selling unapproved semaglutide since the rebrand. The EMEA AE opens on that and finds the head of brand protection first.
To validate The legal entity stays Novo Nordisk A/S, so clearance work may be limited. The FDA letters concern unapproved semaglutide, not counterfeit Ozempic, and name no misuse of Novo marks. An incumbent brand protection vendor is likely and not identified. No contact is named. Owner assignment is modelled.
Act nowKeurig Dr Pepper · ProspectOwner: Trademark Solutions AE, Texas
Get in before KDP names two new companies: clearance and a portfolio split before Q1 2027
Hypothesis The split into two companies creates clearance work against a fixed date, in the territory Corsearch is hiring an AE for. belief strong
Product line Trademark screening, clearance and watch for two new companies Person Russ Torres, incoming CEO, Global Coffee Co (named 1 October); trademark lead not yet identified Relationship No Corsearch relationship found in public sources
Marketing sees · a Clay signalA new hire signal: Russ Torres named CEO of the future coffee company on 1 October. A news signal on the split into two companies by Q1 2027.
Sales knows · SalesforceNo relationship found. Frisco sits in the Texas territory you are hiring an AE for, so today it may have no owner.
Taurus decidesTrademark Solutions leads. The new Texas AE inherits it on day one with the case already argued: two new names to clear before Q1 2027.
To validate Global Coffee Co and Beverage Co are the names used in coverage; whether they are final is not confirmed. Outside counsel may own clearance. Owner assignment is modelled.
Year one windowAshurst Perkins Coie · Prospect law firmOwner: Law firm sales lead
Reach the merged firm’s trademark practice while it standardises its tools in year one
Hypothesis The merged firm will standardise its trademark search and watch tools in year one. belief strong
Product line Trademark search, screening and watch for a law firm Person Win Martin, co head of the trademark, copyright, internet and advertising practice; Dan Schnapp, partner, New York Relationship No Corsearch relationship found in public sources; check the CRM for either legacy firm
Marketing sees · a Clay signalA new hire signal: Dan Schnapp joins the trademark practice in New York on 1 September. A news signal on the merger going live on 29 June.
Sales knows · SalesforceTwo legacy firms, so possibly two old records, two old owners, and a contract on either side.
Taurus decidesCheck both legacy records before anyone calls, then one owner: the law firm sales lead, on the year one tool decision.
To validate Either legacy firm may be locked into a multiyear contract. Who owns tooling at the firm is not identified. Owner assignment is modelled.
HOLDKimberly-Clark and Kenvue · ProspectOwner: Viji Krishnan and Matteo Amerio
HOLD Kimberly-Clark and Kenvue until the EU decides on 13 October, and agree one owner first
Hypothesis Kimberly-Clark and Kenvue become one portfolio needing one watch and enforcement programme, but only after the EU decides. belief strong
Product line Watch and enforcement consolidation across a combined brand portfolio Person Suzana Blades, General Counsel from 1 September Relationship No Corsearch relationship found in public sources; check the CRM for both companies
Marketing sees · a Clay signalTwo companies, two sets of signals: the EU decision moved to 13 October, and a new Kimberly-Clark general counsel from 1 September.
Sales knows · SalesforceTwo separate records, possibly two owners in two teams, and either may already be a customer.
Taurus decidesOne decision, not two: hold until 13 October, and Trademark Solutions and Brand Protection agree one owner before anyone calls.
HOLD · one owner before anyone calls. Trademark Solutions and Brand Protection agree which team owns the combined account. Preparation only; nothing is sent until the EU decision lands.
To validate The EU may extend again or open a full investigation. Either company may already be a customer, which makes this an expansion. The brand list is from public coverage, not the deal terms. Owner assignment is modelled.
0 open across all lenses — every count on this page derives from the same seeded book, so the numbers cannot disagree.
Six accounts placed on the globe: two Corsearch customers, three prospects and one hold. Each decision names its owner, its product line and its public evidence. Owners are roles; nothing here is a live engine run on Corsearch data.
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Layers
Revenue
SOONPeople
SOONCash
SOONProduct
SOONRisk
— in development
Same globe, same mechanics: escalations from the land here. Decisions escalate to the CRO by value — and to the CEO by span, when they cross functional boundaries.